About Us
Meet Jypsi LaFlor: The Force Behind a Movement.
Jypsi LaFlor isn’t just a founder—she’s a phenomenon.
A justice-impacted returning citizen. A visionary. A mother of reinvention.
Known widely as The Mocktail Mami®, Jypsi rose from the ashes of incarceration, addiction, and societal rejection to become a beacon of hope, healing, and radical purpose. Her story isn’t one of survival—it’s a masterclass in reinvention.
She didn’t just get sober. She built an empire on clarity.
Today, she’s the powerhouse CEO of Gooder Human® and Gooder Human® Body Water—two transformational brands born from pain, passion, and purpose. Through bold storytelling, soulful design, and clean, intentional products, Jypsi is rewriting the narrative of what it means to heal, to lead, and to live free.
🔥 Gooder Human®
More than just merch—it’s a mindset.
This isn’t about labels. It’s about legacy.
With every shirt, every hat, and every message, Gooder Human dares you to see yourself beyond pronouns, past trauma, and above societal boxes. It’s a uniform for the unapologetically self-aware. And yes—a portion of proceeds supports access to mental health resources for underserved communities.
💧 Gooder Human® Body Water
When Jypsi looked around and saw no Black women-owned premium wellness water brands, she didn’t ask for a seat at the table—she built her own spring.
Sourced from Indian Springs, one of the oldest mineral-rich natural springs in the nation, Gooder Body Water carries centuries of indigenous healing and pours it into every bottle. This isn’t just hydration—it’s heritage.
This water fuels your body, your spirit, and your vision.
“You’re not just drinking water. You’re absorbing a legacy.”
🌱 Her Impact is Personal. And So is Yours.
From prison cells to boardrooms. From substance abuse to sacred clarity.
Jypsi’s journey is proof that healing is the ultimate power move.
As a Soberpreneur, spiritual disruptor, and legacy architect, she uses storytelling, fashion, and holistic wellness to remind the world: Your past does not define your worth—your purpose does.
Every piece of clothing. Every drop of water. Every word she speaks—
it’s all part of a greater mission:
To help people turn pain into power, shame into shine, and survival into sacred success.
Gooder Human® is more than a brand. It’s a battle cry.
Join the movement. Wear the message. Drink the legacy.
